Social Media Campaign:
Joule Empowerment
Joule Empowerment’s goal is to move toward a more artistic side of social media while still maintaining the information and ideas of Joule’s CCA programs.
To do this, collages were made to create a more surreal advertisement of CCA. The approach followed with points on community as well as the decrease in expenses using renewable energies compared to non-renewables.
About…
It all began with a vision. In creating these social media images, I wanted to produce collage like digital art that would remove itself from its business appeal, catching the eyes of viewers who wished to see more and understand more.
Target Audience…
The target audience were home owners who used social media quite often, with no specific age range. Social Media allows all a greater audience of all ages seeking new homes, creating the goal to create eye-catching, different, and creative works of art for those who want to save money through renewable energies.
Materials.
It all began with a vision. In creating these social media images, I wanted to produce collage like digital art that would remove itself from its business appeal, catching the eyes of viewers who wished to see more and understand more. These pieces were all created using scraps of paper and images printed to create texture on photoshop and illustrator.
